Susan Adams
Susan's latest writings
How Sales and Marketing Should Work Together to Determine The 'Value Proposition' for Your Business
The Role Marketing Plays In Developing Your Value Proposition In my 20+ years as a sales rep, I was always confused by the tension in most companies between sales and marketing. In fact, the general attitude between these departments is open disdain for each other’s function. Marketing believes it’s their advertising that convinces prospects... (posted by Susan 5 years 243 days ago.)
The Role Marketing Plays In Developing Your Value Proposition In my 20+ years as a sales rep, I was always confused by the tension in most companies between sales and marketing. In fact, the general attitude between these departments is open disdain for each other’s function. Marketing believes it’s their advertising that convinces prospects... (posted by Susan 5 years 243 days ago.)
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